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September 22, 2023

How to Create an Impactful Holiday Corporate Gifting Strategy

By Sendoso

The holiday season provides a unique opportunity for businesses to express gratitude, strengthen relationships, and make a lasting impression on clients, partners, and employees through corporate gifting. However, mastering the art of holiday corporate gifting requires careful planning and execution. In this step-by-step article, we’ll show you how to create a memorable and successful holiday gifting strategy that leaves a lasting impact.

Why Corporate Gifting Matters:

Before diving into the “how-to” of corporate gifting, it’s crucial to understand why it’s vital for your business. Corporate gifting can:

  • Build Stronger Relationships: It’s an effective way to show appreciation and strengthen connections with clients, partners, and employees.
  • Boost Brand Loyalty: Thoughtful gifts can enhance brand loyalty and leave a memorable impression, potentially leading to long-term business relationships.
  • Differentiate Your Brand: A carefully curated gift sets you apart from the competition, showcasing your commitment to going the extra mile.
  • Drive Business Growth: Strategic gifting can lead to increased referrals, repeat business, and even new opportunities.

A Step-by-Step Guide

Step 1: Define Your Holiday Gifting Goals

Before exploring corporate gift ideas, it’s essential to clarify your objectives. Are you looking to strengthen relationships, enhance brand recognition, or express appreciation? Setting clear goals will guide your gifting choices and ensure your efforts align with your desired outcomes.

Step 2: Set a Realistic Budget

Establish a well-defined budget for your holiday corporate gifting initiatives. Balancing your goals with financial constraints is essential to prevent overspending while still delivering meaningful gifts that demonstrate your thoughtfulness.

Step 3: Create a Thoughtful Recipient List

Compile a comprehensive list of recipients, including clients, partners, employees, and other stakeholders. Ensure you have up-to-date contact information and consider segmenting your list based on the nature of the relationship. If you’re implementing an ABM gifting strategy, sales and marketing alignment is necessary to identify key accounts. ABM gifting is all about nurturing and deepening relationships with key accounts or clients, so your gifts should be tailored to the unique needs and preferences of these target accounts. Consider how your holiday gifting can play a role in your ABM strategy by demonstrating your commitment to their success and fostering long-term partnerships.

Step 4: Choose the Perfect Gifts

Now, let’s delve into imaginative corporate gift ideas. Thoroughly research and choose gifts that not only resonate with your recipients but also align with your brand’s core values. Thoughtful and personalized gifts can leave a lasting and meaningful impression. Some great options include personalized desk accessories or gourmet gift baskets. You can also inject some humor and creativity into your messaging by incorporating clever puns, making your gift even more memorable.

Step 5: Add Personalization and Branding

Whenever possible, add a personal touch by customizing gifts with something that is meaningful to the recipient, your company logo, or a heartfelt message. For example, doing a quick research on LinkedIn to see if your prospect has kids, a dog, or a specific team they like will help you pick the right gift and messaging that resonates. This reinforces your brand and shows genuine consideration.

With ABM gifting strategy, valuable insights you have about your existing accounts enables you to discern what would resonate with them most effectively. So, when customizing your gifts, you can incorporate elements that are not only meaningful to the recipient but also reflective of the strong rapport built through your sales conversations, reinforcing your brand and showcasing genuine consideration.

See how Anaplan took personalization and high-value gifts to the next level.

Step 6: Optimize Presentation

Invest in attractive and branded packaging to enhance the perceived value of your gifts. A well-presented gift can make a strong impression.

Step 7: Plan Shipping and Logistics

Ensure your gifts arrive on time by meticulously planning shipping logistics. Coordinate delivery addresses, shipping dates, and preferred carriers to prevent any last-minute hiccups.

Sendoso has a Sending Fulfillment Center that takes care of the heavy lifting and provides hassle-free gift delivery. Our experts ensure your items are impeccably packaged, including all the special touches for a memorable unboxing experience. With 3 days shipping and receiving, Sendoso has the fastest SLA in the industry.

Step 8: Follow-Up and Gather Feedback

After the holiday season, send a follow-up note or email to express gratitude and gather feedback from recipients. Use this valuable input to refine your corporate gifting strategy for the future.

By following these steps and incorporating creative corporate gift ideas, you can create a memorable and impactful holiday corporate gifting strategy that strengthens relationships, spreads festive joy, and makes a lasting impression on your prospects and customers. Master the art of corporate gifting this holiday season, and watch your recipients appreciate your thoughtful approach.

Book a demo today to see how Sendoso can help with your holiday gifting, and discover unique corporate gift ideas that leave a lasting impression.

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