The Zendesk marketing team launched several virtual alcohol tastings during the start of the COVID-19 pandemic to engage their audience in lieu of in-person events.
As winter approached, they wanted to offer a more family-friendly experience for prospects.
They browsed the Sendoso Direct catalog and decided on an at-home movie night kit complete with popcorn, snacks, a movie trivia game, and a movie-themed cookbook. The team also included a Zendesk-branded blanket.
“We wanted to add a Zendesk touch to the gift,” said Kimberly Walker, senior regional marketing associate. “We added a branded blanket to make sure our prospects had everything they needed for a movie night.”
The team worked with account executives to identify top contacts already in conversation with sales. The goal was to accelerate open deals by creating a memorable brand experience that made Zendesk stand out from competitors.