After implementing Sendoso, the Cornerstone marketing team partnered with sales. They sent gifts to secure meetings with strategic accounts that hadn’t responded to outreach in the past.
Schonfeld started the campaign by giving her sales team a three-week time frame to identify accounts and contacts for the program.
She then worked closely with her sales ops team to develop a sequence inside Outreach. Their sequence began with an email notifying prospects that they would be receiving something the day before it arrived. Sales reps could then send out gifts with a click of a button directly from their Outreach.
Sendoso automatically posted the tracking status of the gift directly into the Outreach activity feed.
After the items were delivered, Outreach automatically added the prospect to the Cornerstone follow-up sequence. Sales reps were then able to connect with prospects the same day to secure a meeting.